As events start to return in both the UK and US, we wanted to take a deeper look at how they were being run and spotlight organisers who are hosting safe and responsible events. The first episode in our series talks to Paul Burrows, who is a Race Director at Trail Monkey Events in Jersey.
Paul’s Top 3 Takeaways
1. COMMUNICATION IS KEY
Given the additional measures required to stage a Covid-secure event, there is a danger of participants feeling overwhelmed come race day. Paul mentions how he wanted to ensure that the new-look processes and safety measures were communicated clearly to participants, from start to finish.
To do this, Paul pieced together his own instructive video ahead of the race, which is a great example of how you can instil consumer confidence in a creative, engaging way. Check it out here.
2. WAVED STARTS ARE THE NEW NORM
Waved starts will now become a regular feature of Covid-secure events and are the best way to avoid any infringement upon social distancing guidelines.
As Paul highlights, the increased complication of waved start-lines are an additional, but necessary, headache for organisers. To help, we’ve outlined the best-practices for a waved start line, in our article here.
3. IT WON’T BE EASY, BUT IT WILL BE WORTH IT
Clearly, running events in the current climate is going to incur larger financial costs and require greater logistical organisation than before. As Paul mentions, there was definitely an added strain for running an event with the increased safety measures.
However, Paul shows that events can still be a success and since the race he has had great feedback from his participants. With his first Covid-secure event in the bag, Paul is now looking ahead to his next event - Jersey’s Round the Rock Ultramarathon.
Need help staging a Covid secure event? Check out our tools and resources page here.
We are looking to speak to any event organisers who have staged a Covid-secure event to feature in our Event Organiser Spotlight Series. Simply reach out to firstname.lastname@example.org to get involved.
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